Exposure to global lifestyles and the transition among urban consumers is majorly affecting India's purchase trends. Customers today are opting for innovative utility products both at home and office spaces. Stylish and trendy stationery items have created a buzz in the corporate sector especially among most new start-ups, where purchases centre on colourful and trendy multi-functional stationery items that solve space issues and add vibrancy at workplace. These innovative stationery products are also attracting the modern middle-class segment and increasingly being used for gifting. Finely crafted, sleek and eco-friendly products, on the other hand are being picked up by large corporates.
For Indian buyers, emotions and values majorly affect consumption trends. Gifting during the festive season is usually high and this year's trend sees consumers opting for exciting and innovative utility products. Creative artistic handicrafts to adorn homes, room fragrances and incense sticks, art and crafts that spell grandeur will occupy retail shelf spaces this festive season. Personalized gifting items also continue to be in demand. Beautifully crafted gift packages also deserve a mention in the home accessories segment as consumers opting for hand-made gifts are sure to stock up on these.
Catering to the diverse consumer needs of this nouveau-Indian, Ambiente India will present the perfect platform to showcase new products to this sectors targeted buyers. Organised by Messe Frankfurt India in association with the Export Promotion Council for Handicrafts (EPCH), Ambiente India is scheduled to be held from 19 - 21 June 2014 at Pragati Maidan in New Delhi.
The news of the launch of the world's most important consumer goods trade fair, in India is already making waves and with just three months to go, anticipation among the Indian Interior Décor and Home Accessories market is rising. The show is set to attract a creative mix of industry professionals, interior designers, decorators, architects, wholesalers, retailers, and modern traders as visitors; and will prove an ideal destination for networking, knowledge sharing, and identifying opportunities and avenues for future business prospects.
Display of products will be separated into three clearly structured categories of Dining, Giving and Living. In the Dining section, buyers will discover new and leading brands showcasing innovations in the areas of table, kitchen and household, including glass, porcelain, ceramics, crystal, silverware, fine metal ware and modern designs in plastic. International furnishing ideas, avant-garde design, home accessories and decorations for indoors and outdoors will be found in the Living section. The Giving section which is one of the key highlights of the show will hold everything, from limited edition gifts, stationery and decorations to beauty and bath accessories, potpourri, gift boxes and art and crafts.
Strategically scheduled right before the festive season, when the industry, from small order retail traders through to large volume buyers, will be looking to source products, the trade fair will present exhibitors the opportunity to reach out to new buyers from across sectors. Innovative gifting and stationery items are sure to catch buyer's attention at the show.
